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A legacy of homegrown craftsmanship
For over 90 years we’ve been crafting products in Australia, inspired by the unique demands of our diverse national landscape and the persevering spirit of Australian people. Our founder Reginald Murray ‘RM’ Williams’ early ambitions to nurture homegrown talent and craft enduring products still guide us today, as we work to inspire the next generation of craftspeople and increase our onshore production capabilities.
RM always said, ‘it’s the people who make a company’ and this statement rings especially true in our iconic Adelaide workshop, where teams of highly skilled artisans work meticulously to craft our signature Australian made products. We have them to thank for our ongoing success and the reputation of our products, recognised globally for their lasting quality.
Many of our craftspeople have been with us for decades, honing their skills and continuing to nurture local craftsmanship by passing down their knowledge to the next generation. Some were even taught highly specialised techniques by RM himself, enabling us to maintain a heartline back to the very roots of our business.
Many of our products are still crafted today according to the same time-honoured techniques used by RM when he first founded this business. Each pair of boots is the product of over 80 unique processes, each completed by different members of our artisanal collective. As the boots pass from station to station and hand to hand, they are personally inspected and held to the signature standards of quality for which we are globally renowned.
Our apparel and accessories are made with the same meticulous attention to detail, from our hand plaited leather belts to our iconic denim jeans. We start with the finest materials and bring each piece to life with a promise of endurance.
In a world where speed of production is increasingly put before quality, our continuing respect for these handheld skills sets us apart, as does our belief that products should be made with integrity and purpose. To us, this is the difference between simply manufacturing an item, and crafting it.
The environmental impact of crafting products in Australia is something worth celebrating. Not only can we guarantee higher standards of quality by maintaining visibility along the supply chain, but we can also reduce how far and wide our products travel before they reach you, our valued customer. The result is a product that’s made locally, but ready to go the distance.